Founded in the early Twenties with the name Select Palace Hotel, in 1925 it was extended by two floors and embellished by the magnificent façade that harmonizes the central part.
Time has transformed it into a Grand Hotel of international fame that is the preferred residence of aristocrats, intellectuals and artists alike. Rechristened the Grand Hotel Principe di Piemonte in 1938, its grandeur has captured the attention of countless directors becoming the scene for prestigious cinematographic productions.
Restored to the height of its splendour in 2004, after 19 months of restoration, today the Principe is unquestionably one of the world’s most historic and elegant hotels.

Five floors, in contrasting décor, represent the perfect journey across the elegant generosity of each era, culminating in the contemporary brightness of the roof-top pool,
a blue space stretching towards the sea, and merging building and horizon in the eye of the beholder.

Looking towards the blue horizon is the magnificent fifth-floor pool, with hydromassage and water features, heated to afford you the pleasure of complete relaxation throughout the year.

Guests can have lunch by the poolside, on the beautiful terrace and in the adjacent panoramic restaurant bar, as well as savour delicious snacks or aperitifs whilst enjoying the enchanting view that fuses land with sea.

A short distance from the most beautiful cities in Tuscany, Viareggio is one of the most stylish and exclusive resorts. Lined with majestic hotels, it extends across the renowned promenade, where once upon a time the fleeting celebrations of high society took place. One of society’s truly privileged places, at the same time cosmopolitan and worldly, nowadays Viareggio is also the focal point of Tuscan entertainment with its fashionable night spots.